Sobre
The study points out that in two possible scenarios, banning child advertising would bring benefits.
Autoria
Ano
Idioma
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The Economist Intelligence Unit (EIU), commissioned by Instituto Alana
Year
2017
Description
This report discusses the main findings in three areas: international trends in child-directed advertising, the impacts of banning child-directed advertising in Brazil, and the business case for an ethical approach by firms in terms of the targeting of children in their advertising practices.
ACCESS: english | portuguese
