Biblioteca

Children as consumers of commercial and social products

Children as consumers of commercial and social products

Capa do livro em espanhol: Los Ninõs como consumidores de productos sociales y comerciales.
Author

James U. McNeal

Year

2000

Description

Today, at the closing of the 20th century, children are viewed as consumers of virtually every type of household product and service. They are viewed as an influence market directing the spending of their parents’ money for their own benefit, and a future market for all goods and services that if cultivated now will provide a steady stream of new customers when they reach market age for a particular firm (McNeal, 1992a).

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