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Advertising to Children and Gender Stereotypes in Brazil

Advertising to Children and Gender Stereotypes in Brazil

Página de um texto em inglês: Advertising to Children and Gender Stereotypes in Brazil.

Author
Tamara Amoroso Gonçalves
Mariana Hanssen Bellei Nunes de Siqueira
Letícia Ueda Vella

Year
2017

Description
In this article, we investigate how advertising to children reflects values, focusing on learned gender social roles. We argue that advertising to children in Brazil stimulates very limited social roles for boys and girls, reinforcing traditional stereotypes about men and women, affecting negatively children’s social and personal development.

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