{"id":7866,"date":"2016-06-17T19:49:42","date_gmt":"2016-06-17T19:49:42","guid":{"rendered":"https:\/\/criancaeconsumo.org.br\/?p=7866"},"modified":"2016-06-17T19:49:42","modified_gmt":"2016-06-17T19:49:42","slug":"uruguai","status":"publish","type":"post","link":"https:\/\/criancaeconsumo.org.br\/nossa-atuacao\/relacoes-governamentais\/uruguai\/","title":{"rendered":"Uruguai"},"content":{"rendered":"<p>A <a href=\"http:\/\/www.diputados.gub.uy\/wp-content\/uploads\/2013\/12\/0800-C2607-13.pdf\">Lei de M\u00eddias<\/a> prev\u00ea que a publicidade seja claramente identificada, n\u00e3o se confundindo com demais conte\u00fados audiovisuais.<\/p>\n<p>Estabelece tamb\u00e9m um hor\u00e1rio especial de prote\u00e7\u00e3o \u00e0s crian\u00e7as, das 6h \u00e0s 22h, no qual programas e publicidade dever\u00e3o favorecer objetivos educativos. Especificamente no que diz respeito \u00e0 publicidade, tem-se que \u00e9 vedada publicidade enganosa ou que se aproveite da inexperi\u00eancia ou credulidade das crian\u00e7as. Veda a ainda a publicidade n\u00e3o tradicional \u2013 entendida como aquela que \u00e9 inserida durante os programas, fora da pausa comercial \u2013 nos programas infantis. Tamb\u00e9m \u00e9 proibido dirigir apelo direto de consumo a crian\u00e7as, oferecer brindes e recompensas pela compra e utilizar figuras de autoridade. Al\u00e9m disso, crian\u00e7as n\u00e3o podem atuar em pe\u00e7as publicit\u00e1rias que possam importar preju\u00edzo \u00e0 sa\u00fade, f\u00edsica ou mental.<\/p>\n<p>A legisla\u00e7\u00e3o uruguaia tamb\u00e9m incorpora promo\u00e7\u00e3o e publicidade de alimentos e bebidas n\u00e3o-alcoolicas dirigida a crian\u00e7as na regi\u00e3o das Am\u00e9ricas OPAS<\/p>\n<p>A despeito da exist\u00eancia dessa legisla\u00e7\u00e3o, muitas das leis ainda s\u00e3o setorizadas e ligadas \u00e0 regula\u00e7\u00e3o restrita a um tipo de produto ou m\u00eddia. Ainda, o <em>enforcement <\/em>de tais regula\u00e7\u00f5es \u00e9 limitado e dificultado pelas empresas que buscam de todas as formas a contesta\u00e7\u00e3o de tais regula\u00e7\u00f5es ou ignoram o seu cumprimento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Lei de M\u00eddias prev\u00ea que a publicidade seja claramente [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[121,122],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uruguai - Crian\u00e7a e Consumo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/criancaeconsumo.org.br\/nossa-atuacao\/relacoes-governamentais\/uruguai\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uruguai - 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