{"id":769,"date":"2012-12-17T18:56:28","date_gmt":"2012-12-17T21:56:28","guid":{"rendered":"https:\/\/criancaeconsumo.org.br\/uncategorized\/abusos-del-valle-kappo-coca-cola\/"},"modified":"2022-10-17T14:55:59","modified_gmt":"2022-10-17T17:55:59","slug":"abusos-del-valle-kappo-coca-cola","status":"publish","type":"post","link":"https:\/\/criancaeconsumo.org.br\/noticias\/abusos-del-valle-kappo-coca-cola\/","title":{"rendered":"Del Valle Kapo, da Coca-Cola, comete abusos"},"content":{"rendered":"<p>Instituto Alana envia representa\u00e7\u00e3o ao Procon da Bahia por estrat\u00e9gia de comunica\u00e7\u00e3o dirigida ao p\u00fablico infantil dos sucos Del Valle Kapo.<\/p>\n<p><!-- more --><\/p>\n<p>Marca criou campanha, batizada de \u201cO Segredo dos Vales M\u00e1gicos\u201d, que se dirige diretamente \u00e0s crian\u00e7as e promove a venda de seus produtos. A a\u00e7\u00e3o envolveu a mudan\u00e7a nas embalagens de Del Valle Kapo, a produ\u00e7\u00e3o de comerciais, o filme publicit\u00e1rio \u201cVales\u201d, estande em shoppings centers, brindes promocionais e uma plataforma interativa na internet.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1441\" src=\"https:\/\/criancaeconsumo.org.br\/wp-content\/uploads\/2012\/12\/vales-magicos-del-valle-kappo.png\" alt=\"vales-magicos-del-valle-kappo\" width=\"500\" height=\"307\" srcset=\"https:\/\/criancaeconsumo.org.br\/wp-content\/uploads\/2012\/12\/vales-magicos-del-valle-kappo-200x123.png 200w, https:\/\/criancaeconsumo.org.br\/wp-content\/uploads\/2012\/12\/vales-magicos-del-valle-kappo-300x184.png 300w, https:\/\/criancaeconsumo.org.br\/wp-content\/uploads\/2012\/12\/vales-magicos-del-valle-kappo-400x246.png 400w, https:\/\/criancaeconsumo.org.br\/wp-content\/uploads\/2012\/12\/vales-magicos-del-valle-kappo.png 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"line-height: 1.5em;\">Embora aparentemente l\u00fadicas, as a\u00e7\u00f5es s\u00e3o carregadas de car\u00e1ter comercial e aliciam a crian\u00e7a pelo encantamento. Elas, em geral, n\u00e3o t\u00eam no\u00e7\u00e3o de que marcas, por meio de conte\u00fados divertidos, podem lev\u00e1-las a acreditar em coisas que n\u00e3o s\u00e3o verdade: que aquele \u00e9 o melhor suco, que consumi-lo promove o bem-estar, etc.\u00a0<\/span><\/p>\n<p>Vale ressaltar que as f\u00f3rmulas dos sucos Del Valle Kapo possuem quantidades elevadas de s\u00f3dio e a\u00e7\u00facar e, quando consumidos em excesso, podem levar \u00e0 obesidade, sobrepeso, diabetes e outras doen\u00e7as cr\u00f4nicas n\u00e3o-transmiss\u00edveis.<\/p>\n<p>A carta ao Procon foi enviada em 17 de dezembro de 2012 \u2013 refor\u00e7ando e acrescentando dados novos a uma den\u00fancia que j\u00e1 havia sido feita em 2010. <a href=\"https:\/\/criancaeconsumo.org.br\/acoes\/coca-cola-del-valle-kapo\/\" target=\"_blank\" rel=\"noopener\">Acompanhe o caso<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instituto Alana envia representa\u00e7\u00e3o ao Procon da Bahia por estrat\u00e9gia de comunica\u00e7\u00e3o dirigida ao p\u00fablico infantil dos sucos Del Valle Kapo.<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[127],"tags":[162,211,342,69,86],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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