{"id":717,"date":"2013-05-15T19:25:00","date_gmt":"2013-05-15T22:25:00","guid":{"rendered":"https:\/\/criancaeconsumo.org.br\/uncategorized\/bauducco-e-condenada-a-r-300-mil-por-venda-casada\/"},"modified":"2022-10-17T14:55:36","modified_gmt":"2022-10-17T17:55:36","slug":"bauducco-e-condenada-a-r-300-mil-por-venda-casada","status":"publish","type":"post","link":"https:\/\/criancaeconsumo.org.br\/noticias\/bauducco-e-condenada-a-r-300-mil-por-venda-casada\/","title":{"rendered":"Bauducco \u00e9 condenada a R$ 300 mil por venda casada"},"content":{"rendered":"

O Tribunal de Justi\u00e7a de S\u00e3o Paulo considerou abusiva a promo\u00e7\u00e3o \u201c\u00c9 hora de Shrek!\u201d realizada pela empresa Pandurata, detentora da marca Bauducco, em que era preciso consumir alimentos da linha \u201cGulosos\u201d para comprar um rel\u00f3gio com personagens do filme Shrek.<\/span><\/p>\n

<\/p>\n

Para o TJ, este \u00e9 um caso de venda casada, pr\u00e1tica proibida por lei no Brasil. A decis\u00e3o condenou a empresa a pagar indeniza\u00e7\u00e3o no valor de R$ 300 mil pelos danos causados \u00e0 sociedade. A empresa ainda deve deixar de promover venda casada e de anunciar para crian\u00e7as, com multa fixada em R$ 50 mil em caso de descumprimento.<\/p>\n

O caso foi denunciado em 2007 pelo Instituto Alana ao Minist\u00e9rio P\u00fablico do Estado de S\u00e3o Paulo, que prop\u00f4s uma A\u00e7\u00e3o Civil P\u00fablica em face da Pandurata.
\n<\/a>
\nA A\u00e7\u00e3o foi julgada improcedente pela 41\u00aa Vara C\u00edvel do Foro Central da Comarca da Capital, mas o MP apelou da decis\u00e3o, que foi julgada agora pelo Tribunal de Justi\u00e7a. A empresa ainda pode recorrer.<\/span><\/p>\n

Na campanha, lan\u00e7ada no mesmo ano que o terceiro filme da s\u00e9rie Shrek, era preciso comprar cinco produtos da linha \u201cGulosos\u201d, e juntar mais R$ 5, para comprar rel\u00f3gios de pulso estampados com os personagens do filme. A estrat\u00e9gia foi considerada venda casada pelo Minist\u00e9rio P\u00fablico, j\u00e1 que condicionava a compra dos rel\u00f3gios ao consumo de alimentos da Bauducco. Com quatro modelos diferentes de rel\u00f3gio, seria preciso consumir 20 produtos \u201cGulosos\u201d para completar a cole\u00e7\u00e3o.<\/span><\/p>\n

\u201cEsse tipo de campanha publicit\u00e1ria, embora comumente utilizada, deve ser considerada abusiva e n\u00e3o normal. \u00c9 preciso mudar a mentalidade de que aquilo que \u00e9 corriqueiro \u00e9 normal\u201d, afirmou em documento o desembargador Ramon Mateo Junior, relator do caso no TJ.<\/span><\/p>\n

A promo\u00e7\u00e3o ainda foi considerada abusiva por ser direcionada a crian\u00e7as, sem respeitar as normas protetivas desse p\u00fablico. Para o TJ, a Pandurata aproveitou-se da inexperi\u00eancia e da ingenuidade das crian\u00e7as.<\/span><\/p>\n

Arte: MOMS ARE NOT LOVIN\u2019 IT<\/a>! (adapta\u00e7\u00e3o)<\/p>\n","protected":false},"excerpt":{"rendered":"

O Tribunal de Justi\u00e7a de S\u00e3o Paulo considerou abusiva a promo\u00e7\u00e3o \u201c\u00c9 hora de Shrek!\u201d realizada pela empresa Pandurata, detentora da marca Bauducco, em que era preciso consumir alimentos da linha \u201cGulosos\u201d para comprar um rel\u00f3gio com personagens do filme Shrek.<\/p>\n","protected":false},"author":28,"featured_media":1319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[127],"tags":[69,610],"yoast_head":"\nBauducco \u00e9 condenada a R$ 300 mil por venda casada - Crian\u00e7a e Consumo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/criancaeconsumo.org.br\/noticias\/bauducco-e-condenada-a-r-300-mil-por-venda-casada\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bauducco \u00e9 condenada a R$ 300 mil por venda casada - 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