In December, the state of São Paulo’s Public Prosecutor’s Office filed a Public Civil Suit against Google, the company that owns YouTube, demanding the removal of videos published by child influencer channels, claiming they contain veiled advertising for children. In all, 105 videos published by seven channels were mentioned.
In addition to removing the videos, the suit also requests that Google take measures towards monitoring and establishing standard practices to prevent YouTube from being used for children’s advertising.
“When the Federal Constitution established that the protection of children’s rights must be shared between the State, families and society, it is implied that it is also the responsibility of businesses, in this case Google, to protect children, including in consumer relationships and considering the abusive nature of children’s advertising,” explains Livia Cattaruzzi, Child and Consumerism‘s lawyer.
The suit is the result of three complaints filed by Child and Consumerism between 2015 and 2017. The complaints were filed against McDonald’s and 15 other companies for sending out products for child influencers to promote on social networks, and against Mattel for establishing a partnership with a child youtuber’s channel to promote the campaign ‘Você Youtuber Escola Monster High’ (You Youtuber Monster High School).
The Child and Consumerism program is following the developments in the case.