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Why Advertising is Bad for Children


The better the childhood is respected and protected, and the concern we show today about the future of our planet will make more sense.




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With the expansion of communication, we are continually influenced by the diversity of messages and images that seduce us and intoxicate us through the most varied forms of media. Among them is advertising, with its strategic maneuvers, addressing to our emotions its seductive appeal of sale. Since we possess critical judgment, we have the possibility of selecting those that best correspond to our real needs. However, the same does not occur with children, who are more vulnerable to persuasive messages because they are still developing. It is known that until about 12 years of age they have not developed critical thinking and therefore, are more susceptible to the appeal of commercials. ACCESS (english version)


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