Biblioteca

The relationship between uncertainty avoidance and children’s online advertising regulation code

The relationship between uncertainty avoidance and children’s online advertising regulation code

Capa do documentos em inglês: An Examination of the European Advertising Standards Alliance: The Relationship Between Uncertainty Avoidance and Children's Online Advertising Regulation Code.
Author

European Advertising Standards Alliance

Year

2012

Description

As emerging technologies such as the Internet becomes more a part of everyday life, so too does public concern over its influence. Those who are unable to think for themselves or are vulnerable to advertising messages within such emergent media have historically been at the center of the regulatory debate. These vulnerable populations are the elderly, disabled, and of specific concern to the current study, children.

ACESS

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