Biblioteca

Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing

Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing

Imagem da capa do documento em inglês: Popular Music Celebrity Endorsements of Food and Nonalcoholic Beverage Marketing.

Autores

Marie A. Bragg, Alysa N. Miller, Juleen Elizee, Shatabdi Dighe,  Brian D. Elbel (Universida de Nova York)

Ano

2000

Descrição

The study demonstrates that music celebrities who are popular among adolescents endorse energy-dense, nutrient-poor products.

 

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