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Marketing Vegetables in Elementary School Cafeterias to Increase Uptake

Marketing Vegetables in Elementary School Cafeterias to Increase Uptake

Imagem do documento em inglês: Marketing Vegetables in Elementary School Cafeteria to increase Uptake.

Autores

Andrew S. Hanks, David R. Just, Adam Brumberg

Ano

2016

Descrição

Children do not eat enough servings of vegetables, underscoring the need for effective interventions encouraging this behavior. The purpose of this research was to measure the impact that daily exposure to branded vegetable characters has on vegetable selection among boys and girls in elementary schools.

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