Biblioteca

Knowing the child consumer: historical and conceptual insights on qualitative children’s consumer research

Knowing the child consumer: historical and conceptual insights on qualitative children’s consumer research

Imagem da capa do documento em inglês: Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research.

Autor

Daniel Thomas Cook (Professor of Childhood Studies at Rutgers University –Camden, Camden, NewJersey, USA)

Ano

2016

Descrição

The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children’s consumption in order to provide some depth of understanding regarding differences between and commonalities of approaches employed by academic market researchers, social science researchers and, to a lesser extent, market practitioners.

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