Sobre
The purpose of this paper is to offer a selective history of the place and use of qualitative approaches in the study of children’s consumption.
Autoria
Ano
Idioma
[vc_row][vc_column width=”1/3″][vc_single_image source=”featured_image” img_size=”large” style=”vc_box_rounded” css_animation=”left-to-right”][/vc_column][vc_column width=”2/3″][vc_column_text]Autor
Daniel Thomas Cook (Professor of Childhood Studies at Rutgers University –Camden, Camden, NewJersey, USA)
Ano
2016
Descrição
The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children’s consumption in order to provide some depth of understanding regarding differences between and commonalities of approaches employed by academic market researchers, social science researchers and, to a lesser extent, market practitioners.
ACESSE[/vc_column_text][/vc_column][/vc_row]
