Sobre
This article explores the digital marketing forms to advertise to children and teenagers, such as sponsored content, influencers, data collection, persuasive design, and personalized behavioral marketing driven by machine learning.
Autoria
COUNCIL ON COMMUNICATION AND MEDIA, Dipesh Navsaria, Jenny Radesky, Nusheen Ameenuddin e Yolanda Reid ChassiakosAno
2020Idioma
InglêsAdvertising to children and teenagers is a multibillion-dollar industry. This policy statement reviews the forms of advertising that children and teenagers encounter, including newer forms of digital marketing, such as sponsored content, influencers, data collection, persuasive design, and personalized behavioral marketing driven by machine learning.
Parents and pediatric health care providers need to be aware of the ways different marketing messages reach children and teenagers, including Internet sites, social media, and mobile apps.