Biblioteca

Children as Consumers: Advertising and Marketing

Children as Consumers: Advertising and Marketing

Imagem da capa do documento em inglês: Children as Consumers: Advertising and Marketing.

Autora

Sandra L. Calvert (Professora do Departamento de Psicologia da Georgetown University (EUA) e Diretora do Children’s Digital Media Center)

Ano

2000

Descrição

This article addresses product marketing to children and shows that although marketers have targeted children for decades,  recent trends have increased their interest in child consumers.

ACESSE

X