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The impacts of banning advertising directed at children in Brazil

Sobre

The study points out that in two possible scenarios, banning child advertising would bring benefits.

Autoria

Ano

Idioma

[vc_row][vc_column width=”1/3″][vc_single_image source=”featured_image” img_size=”large” style=”vc_box_rounded” css_animation=”left-to-right”][/vc_column][vc_column width=”2/3″][vc_column_text]Author

The Economist Intelligence Unit (EIU), commissioned by Instituto Alana

Year

2017

Description

This report discusses the main findings in three areas: international trends in child-directed advertising, the impacts of banning child-directed advertising in Brazil, and the business case for an ethical approach by firms in terms of the targeting of children in their advertising practices.

ACCESSenglish | portuguese

 

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