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The impacts of banning advertising directed at children in Brazil

The impacts of banning advertising directed at children in Brazil

Author

The Economist Intelligence Unit (EIU), commissioned by Instituto Alana

Year

2017

Description

This report discusses the main findings in three areas: international trends in child-directed advertising, the impacts of banning child-directed advertising in Brazil, and the business case for an ethical approach by firms in terms of the targeting of children in their advertising practices.

ACCESSenglish | portuguese

 

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