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Effects of fast food branding on young children’s taste preferences

Sobre

The effects of cumulative, real-world marketing and brand exposures on young children.

Autoria

Ano

Idioma

[vc_row][vc_column width=”1/3″][vc_single_image source=”featured_image” img_size=”large” style=”vc_box_rounded” css_animation=”left-to-right”][/vc_column][vc_column width=”2/3″][vc_column_text]Autores

Thomas N. Robinson, MD, MPH

Dina L. G. Borzekowski, EdD

Donna M. Matheson, PhD

Helena C. Kraemer, PhD

Ano

2007

Descrição

Objective: To examine the effects of cumulative, real-world marketing and brand exposures on young children by testing the influence of branding from a heavily marketed source on taste preferences.

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