Sobre
This article addresses product marketing to children and shows that although marketers have targeted children for decades, recent trends have increased their interest in child consumers.
Autoria
Ano
Idioma
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Sandra L. Calvert (Professora do Departamento de Psicologia da Georgetown University (EUA) e Diretora do Children’s Digital Media Center)
Ano
2000
Descrição
This article addresses product marketing to children and shows that although marketers have targeted children for decades, recent trends have increased their interest in child consumers.
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